SUB-HEADLINE
Right on Cue
MMI helped launch the Cue Integrated Care Platform during the height of the pandemic by front-loading education to overcome misconceptions – leading to explosive brand growth despite the premium price-point.
Media
That’s our Cue
MMI’s full-funnel media plan launched the Cue Integrated Care Platform.
Opportunity
During the height of the pandemic, Cue launched the most accurate at-home diagnostic COVID-19 testing system.
The problem? How to differentiate Cue in a new, rapidly expanding, and often misunderstood market. We had to justify Cue’s premium price point through education, and drive transactions – all in just two months.
We would need to overcome these 3 critical barriers:
Gathering Insights
81% of consumers would prefer to monitor their health metrics with a digital tool.
Only 11% do today.
Taking Action
Using data, we developed:
Performance and Results
FIRST MONTH OF LAUNCH:
Right on Cue
MMI helped launch the Cue Integrated Care Platform during the height of the pandemic by front-loading education to overcome misconceptions –
leading to explosive brand growth despite the premium price-point.
SUB-HEADLINE
Right on Cue
MMI helped launch the Cue Integrated Care Platform during the height of the pandemic by front-loading education to overcome misconceptions – leading to explosive brand growth despite the premium price-point.
SUB-HEADLINE
Right on Cue
MMI helped launch the Cue Integrated Care Platform during the height of the pandemic by front-loading education to overcome misconceptions – leading to explosive brand growth despite the premium price-point.
sub-headline
Right on Cue
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sub-headline
Right on Cue
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