News: Social Media

Do you know a nonprofit that could use some extra dough? We all probably do. Unfortunately, it’s common for nonprofits to have difficulty raising money and awareness for their organization. That’s why we LOVE that Direct Energy has stepped in to help! Through its Reduce Your Use For Good Campaign, Direct Energy has given numerous… Continue reading

This month’s Houston Social Media Breakfast discussion covered a topic near and dear to our hearts (or at least our inboxes) – the legal issues at play when using social media, and how to set yourself (and your company) up for success. Some key takeaways: Trademark early When starting any new business venture, including activity on… Continue reading

Facebook’s latest installment of the Bootcamp Marketing Series featured a discussion about Social Technology. The networking site’s belief is that “business will be better in a connected world,” and they say they’re helping us all get there with a user count of approximately 800 million. There are two types of integration: Social Plugins and Apps.… Continue reading

Over the course of the next three weeks Facebook is hosting a Marketing Bootcamp via six live webinars, which includes weekly tips and a live Q&A session at the end of each webinar. Various members of the MMI PR team will be listening in to see what new tools and takeaways Facebook has to offer,… Continue reading

For the first time in Major League Baseball history, players on the field were able to interact with fans via social media platforms with updates, video and pictures during the All-Star Game activities. MLB were calling it the “Social Media Derby” and “one of the most immersive social media events in MLB history.” The MLB… Continue reading

Journalists, PR and communications folks live, breathe, and most certainly write, by the omnipotent guidelines outlined in The Associated Press Stylebook. Now, for the first time, its 2010 edition now provides a separate section on social media information, policies, guidelines and definitions. Perhaps as a sign of the times, although the AP Stylebook is just… Continue reading

Time for some more MMI live from SXSW Coverage! And it’s time to talk Twitter (and a few other things). Let’s face it. Traditional customer support is out the window with the advent of sites like Twitter, Facebook and GetSatisfaction. Customers can hop online from anywhere and vent about products or services in real time.… Continue reading

Taglines matter. What is Coca-Cola? It’s the real thing. How do we know that? Because Coke has been telling us, singing to us, showing us that tagline for years: Coke is… the real thing. What are Dodge trucks? You know the answer! They’re “ram tough.” The tagline at the Mom 2.0 Summit is “an open… Continue reading