HOUSTON, April 21, 2022 — Integrated agency MMI today unveiled an extensive rebrand, introducing a new look and feel on its website and social channels, with new messaging to reflect its expansion into new areas and enhanced capabilities. Today’s announcement follows MMI’s triple-digit revenue growth over the past three years, and comes on the heels of its merger with another Stagwell agency, Media Kitchen, which bolstered MMI’s media planning and buying business.
Through its 175 team members, MMI offers clients expertise in media strategy, planning and buying, performance marketing, influencer, PR and creative. MMI’s clients include Amazon, Microsoft, Pantene, Olay and P&G.
“For more than 36 years, MMI has built a reputation on doing breakthrough work that drives tangible value for our clients,” said MMI CEO Maggie Malek. “We feel empowered by the recent merger and our significant growth, and this rebrand communicates our renewed commitment to being true strategic partners to our clients, employees, and community.”
Sporting the tagline “A modern brand lab where performance meets possibility,” the new look and feel reflects the energy and vibrancy that permeates MMI, and includes a re-imagined logo and a bold, striking color palette. The agency honors Media Kitchen by incorporating its traditional orange into the new palette. MMI partnered with creative consultancy Wolfgang, a Stagwell sister agency, on creative strategy research, including interviews with employees and clients.
“We combined MMI and Media Kitchen to create a future-facing, innovative alternative for modern brands,” said James Townsend, Global CEO of Stagwell Media Network. “This combination supports Stagwell’s mission to transform marketing and drive accelerated growth for our clients, and this brand refresh reflects MMI’s impressive achievements and vision in both those areas.”
MMI is known for its innovative and impactful work. Some recent examples include using drones to drop custom Olay STEM kits to teachers during the height of the pandemic and the creation of the first integrated measurement system to help hospitals track advertising to patients served.
The new branding is the latest sign of MMI’s evolution and expansion. From a regional, Houston-based agency, MMI has grown rapidly to serve global brands, with offices in New York City, Washington, D.C., Minneapolis, Cincinnati, Montreal and Toronto.
Innovation also thrives internally at the agency. MMI used the pandemic as an opportunity to completely rethink employee culture and benefits, rolling out a strengthened employee assistance program that includes unlimited virtual therapy sessions and 24-hour support access, as well as 12 weeks of paid leave for the birth or adoption of a child for all parents. The agency also recommitted its DEI efforts, increasing its BIPOC population by 10% since 2020 and increasing gender diversity among the leadership team from 33% female in 2019 to 63% in 2022.
“As a modern brand lab, we’re constantly testing, experimenting and learning, with the goal of innovation to ultimately support our clients’ businesses,” Malek said. “This forward-thinking spirit will serve MMI and its clients well moving forward.”
MMI Agency is a modern brand lab where performance meets possibility. Our mission is to inspire action in an intelligent world by partnering with engaged clients; deploying human-first strategiesy; developing compelling creative; and conceptualizing iterative media plans and insightful communications programs. MMI is made up of 175 employees and is headquartered in Houston, Texas. Find out more at www.mmiagency.com.