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This month, Houston became the center of the sporting world as the host of Super Bowl LI. A major piece of the excitement of hosting this event is the opportunity to take part in the experiential activations and events that come with the Super Bowl. The majority of these activations were held in two locations:… Continue reading

Super Bowl LI has brought several major brands to Houston to sponsor one-of-a-kind activations and exhibits during the week leading up to game day. Each day will be packed with live performances, interactive experiences, games and much more. We call Houston our home, and we’re fired up about the upcoming events in our city! Here… Continue reading

We’re excited to welcome Carrie Silberman to the MMI Agency team as Influencer Marketing Director. Carrie will identify and build relationships with best–fit influencers for our clients to deliver highly effective, creative and measurable outcomes. To learn more about our newest team member, we sat down to ask her a few questions. Check out her responses below!   Tell us a little about… Continue reading

From Snapchat Spectacles to the death of Vine, we saw a lot of changes in 2016. What can we expect in the new year? We asked a few MMIers to share their predictions for the new, the cool and the different things we might see in the advertising industry in 2017.   ON CONTENT For… Continue reading

MMI’s Maggie Malek Talks Content, Search and Social Interplay at PubCon in Las Vegas MMI’s Head of Public Relations and Social Media, Maggie Malek shared insight on how to win consumers with the head and the heart in her session Content, Search and Social Interplay at PubCon 2016 in Las Vegas with speakers Prashant Puri from… Continue reading

MMI’s Social Media Director, Caitlin Jeansonne shared insights for creating effective, targeted content with limited time and resources in her session Building Custom Content on A Budget at PubCon 2016 in Las Vegas with co-speaker Erin Robbins O’Brein of GinzaMetrics. To download or view the full presentation, click through the below SlideShare: Pubcon is the… Continue reading

MMI’s Head of Public Relations and Social Media, Maggie Malek took the stage at SMX East on September 27th and shared her expertise on how to merge search and social media advertising to deliver quality consumer experiences in her three sessions. Session One: SEO & Social: Let’s Dance! “Search and social media may seem like… Continue reading

MMI Agency’s Benjamin Spiegel spoke at the KNIME 2016 Fall Summit in San Francisco on September 15 about extracting data from social media. Benjamin shared how to reach the right consumers at the right time with the right message in the right context. To download or view the full presentation, click through the below SlideShare:… Continue reading

MMI Agency welcomes Amy McMillan, our newest account director. To learn more about our new teammate, we sat down and asked her a few questions. Check out her responses below. Tell us a little about yourself. I’m a Houston native and University of Texas alum, but I’ve spent the better part of the last nine years at… Continue reading