This week, one of our public affairs clients, Community Health Choice (CHC), launched their “Faces of the Uninsured” video campaign. One of the goals for this campaign is to debunk the myth that people who are uninsured are too lazy to work and just want free health care. In fact, most uninsured Texans are working at least one, often multiple jobs, but because they make too much to qualify for Medicaid and too little to afford their own coverage plan, they are left with no health insurance. CHC wanted to show the public who the uninsured Texans really are—they are your neighbor, the janitor at your kid’s school, the waitress at your favorite restaurant, the theater owner where your child performs, the carpentry worker who installed your new kitchen cabinets. These are hardworking Texas citizens who put in 40+ hours a week but still can’t afford the high cost of health care. Hearing about who they are is one thing, but seeing them and listening to them tell their stories in their own words is another, which is why CHC looked to us to capture the “Faces of the Uninsured.”
Watch the first video here, and check in each week for the next four weeks to meet another uninsured Texan. And for other updates about health care policy, check out our client’s new blog at www.NewHealthyTexas.com and/or follow @HealthyTexans on Twitter.