Creative Archives | MMI Agency | Houston Advertising & Marketing

Creative

In the ad world, it seems we are all about storytelling these days. Everyone is talking about it—and for good reasons. Stories are entertaining, engaging, and valuable. When told well, they create meaningful connections between brands and consumers that move consumers emotionally, and generate conversations that can boost a brand’s visibility, cache and credibility. Brands… Continue reading

Love is in the air, especially here at MMI Agency! In honor of Valentine’s Day, we have created a few heartfelt messages we think will have your heart beating! We hope you’ll share these with your valentine, whether they are living the #agencylife or not. Call us Cupid.

This year’s highly anticipated showdown of advertising, Super Bowl 50, left us with lots of emotions when the game ended. We laughed, we cried, we cringed, and we were sometimes left confused. This year’s Super Bowl ads centered around the tried-and-true themes of cute and nostalgia mixed with their fair share of weird (you’ve got to stand out somehow!). But… Continue reading

Among the many buzzwords flying around our industry, one of the most important is the C word, “content.” (Cue the communal groan.) But what is content, exactly? The down and dirty description is simple: substantial information. You know, the kind of information that actually means something. And in the advertising industry, it’s the information that… Continue reading

Here, at MMI Agency, we’re huge proponents of the power of social media. You can find us regularly sending out tweets, uploading photos to Instagram, posting updates on Facebook, sending photos on Snapchat, and organizing boards on Pinterest, just to name a few, for MMI Agency and our clients. We love the work we do for our… Continue reading

MMI executive vice president of brand management Lesa Sorrentino was recently featured in the Houston Business Journal on “How to be strategic when choosing you brand’s name.”  As a follow up, Lesa shares more insight with us on creating and enforcing branding guidelines once you’ve chosen your name.   Branding guidelines save time and money… Continue reading

Sunnye Owens-Garrett, Brand Manager, Brand Management Hidden talent: I’m known in small karaoke circles for my “Mercedes Benz” Janis Joplin impression, just saying… Professional Passion: Believing in my client’s work and institutional goals/mission. Favorite thing about MMI: The fact that no one minds my 80’s playing gently in the background all day long :) Best… Continue reading

Mallory Watson, Account Coordinator, Brand Management  Professional Passion: I really enjoy that I have the opportunity to engage and build relationships with MMIers and clients. I think the best part of my job is to see the satisfaction and appreciation my clients have when our best efforts turn into successes. Favorite thing about MMI: Besides… Continue reading