Mindfulness. It may be buzzword right now, but what does it actually mean and how can you apply it to your work?

Being mindful means being aware and thoughtful in your actions. It seems simple, but applying mindfulness to your life (both personal and professional) can make a huge difference! Mindfulness can increase happiness, create greater ease and give you access to healthier living—physically and emotionally. For example, you may be able to greatly decrease stress and anxiety by adding daily meditation or yoga to your routine, or have a better diet and lose weight by eating mindfully. You can even boost your job performance through this practice—really!

Here are five ways to integrate mindfulness into your daily routine that can help you become a better marketer.

1. Do your homework. Mindful marketing requires in-depth thought and research. Take your time when pulling together metrics so you can drive your marketing efforts from solid data. This enables you to be thoughtful in your recommendations and have a data-driven reason behind all of your ideas!

2. Give yourself “me” time. Studies have shown that daily meditation works wonders on productivity and reducing stress. Spend five to 10 minutes every morning meditating, to clear your mind and prepare for your day. Try to find time to relax and unwind during the day as well by taking a walk outside during lunch or squeezing in a yoga class before work. A small break will give you more energy and make you more efficient when you get back to your desk.

3. Don’t rush your work. In our busy, bustling lives it’s easy to get into the habit of cranking out work without really paying attention to the quality of the content. It’s easy to quickly hit send, tweet, or post—but once it hits the Internet, you can’t take it back! Spend some extra time reading over written content, from internal emails to complex deliverables, for grammar and clarity. That extra 10 minutes or so to catch errors or inconsistencies will pay off in the long run. Quality work equals happy supervisors and delighted clients!

4. Speak intentionally. Take a look at your vocabulary and remove any words that could have a negative connotation. Also, speaking clearly and succinctly will make meetings and conversations more efficient and in the process, you’ll sound more confident!

5. Take pride in your work. Love what you do. It’s that simple. The happier you are, the better your work will be.

Give these tips a try, then let us know what worked for you!


Lindsay McClelland is an account manager in Digital PR. She is also a RYT 200 yoga teacher and teaches at several Houston-area yoga studios. 

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