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MMI Innovations

MMI Agency’s CEO Benjamin Spiegel recently a spoke at KNIME’s Spring Summit, alongside Ralf Herbrich, from Amazon; George Papadatos, from European Bioinformatics Institute; and Dean Abbott, from Abbott Analytics. Benjamin discussed how to transform consumer data into actionable insights and how KNIME’s products are used in the process. In addition, he presented examples from MMI… Continue reading

The advertising world is ever-evolving. No longer are advertising campaigns hatched from creative meetings or three martini lunches, as depicted on Mad Men.  Now more than ever, agencies are looking to data geeks to uncover the facts that generate the most strategic and effective campaigns. At the core of insightful recommendations are the correlations those geeks uncover. Correlations define intrinsic… Continue reading