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Marketing

Recently, we had the pleasure of attending the annual American Marketing Association (AMA) Houston chapter 2011 Marketer of the Year Awards held at the Alley Theatre. The evening honored the marketing leadership from more than 30 of Houston’s most exceptional businesses and featured keynote speaker Jim Compton, executive vice president and chief revenue officer for United… Continue reading

Taglines matter. What is Coca-Cola? It’s the real thing. How do we know that? Because Coke has been telling us, singing to us, showing us that tagline for years: Coke is… the real thing. What are Dodge trucks? You know the answer! They’re “ram tough.” The tagline at the Mom 2.0 Summit is “an open… Continue reading