MMI welcomes Chris Atwood, our newest director of insights. To learn more about our new teammate, we sat down and asked him a few questions. Check out his responses below.
Tell us a little about yourself.
I’ve worked in agencies big and small for most of my career, starting at a three-person shop and most recently moving from Edelman Digital. By practice, I’ve been a digital strategist focused on social, demand generation, and executive positioning/thought leadership, as well as an insights analyst, bringing data through the process to inform decisions, measure results, and create opportunities.
What do you like to do in your free time?
I enjoy working with my Welsh corgi, Locke, on his path to become a gentleman (some day…), reading (roughly a book a week), gaming and volunteering.
What drew you to MMI?
The data-driven process—working data in from start to finish is not something that happens everywhere. Strategists become reliant on gut feelings, which are right sometimes, but not others. The opportunity to enhance the data capabilities of the firm is an exciting new challenge.
What inspired you to go into advertising and marketing?
Creating social change. Throughout my career, I’ve worked with a variety of nonprofit organizations, including Pride Houston and the El Paso Zoo, to help them spread their message and make smarter choices with their limited marketing dollars.
What marketing platform are you most excited to see evolve over the next two years?
Data as a service. By this, I mean enabling people without degrees in statistics or computer science to access data that’s relevant to them and learn how to use it to glean their own insights to make better decisions in the moment. Data is becoming more accessible from a technological standpoint, but very few organizations are prepared to leverage it. I’m excited to see what tools evolve in the space to connect data sources to visualization, especially at the non-enterprise level.
What’s currently your favorite brand activation or campaign out in the market?
We Are HERO. It was a fantastic strategic campaign based around support for Houston’s HERO ordinance that was voted on earlier this month. In order to draw conversation around the topic away from one particular section of the ordinance, the campaign showed a holistic view about the people who would be helped and featured fantastic storytelling to give a comma-separated list true life.
Welcome to the team, Chris!
MMI is constantly growing and looking for amazing advertising and marketing professionals to join the team. To learn more about open opportunities, please visit our career page.