MMI welcomes Alex Webb, our newest Account Specialist. Alex joined MMI in May of 2015 as an intern and we are excited to welcome her to our full time staff. To learn more, we sat down and asked her a few questions. Check out her responses below.
Tell us a little about yourself.
I am a Texas native and an alumni of The University of Texas advertising program (Hook ‘em). I have been involved in the health care industry for years by fundraising and participating in a philanthropic bike ride from Austin to Anchorage, Alaska, that raises money for cancer research, as well as my previous experience with The LiveSTRONG Foundation’s marketing initiatives. As I begin a new chapter in Houston, I am very excited that it is with MMI Agency!
What do you like to do in your free time?
I love all things outdoors, whether it is a backpacking trip or just running through the park. When I’m not outside, I spend my time volunteering with local children’s initiatives, eating more pizza than I care to admit, and geeking out on Star Wars movies.
What drew you to MMI?
MMI’s capabilities and culture. As an agency that strives to keep learning and growing, MMI creates data-driven strategies for all that it does. The monthly team building events, running clubs, and an open office environment is pretty neat, too!
What inspired you to go into advertising and marketing?
When I was younger, I remember sitting in my living room in silence after seeing Sony Bravia’s “Balls” commercial. As I watched a million colorful bouncy balls flying through the streets of San Francisco to “Heartbeats,” by Jose Gonzalez, I realized that I wanted to make something as beautiful and innovative as that.
What marketing platform are you most excited to see evolve over the next two years?
As someone who loves music, I can’t wait to see how Pandora can increase its marketing activations. Its focused targeting, cross-platform solutions and personal algorithms allow brands to relate to their consumer. With MMI partnering with Pandora, we will be able to use data-driven insights to help shape campaigns and evolve with them as their capabilities expand.
What’s currently your favorite brand activation or campaign out in the market?
When Samsung Turkey launched its video call service for the hearing impaired last year, it taught an entire town sign language for one of its hearing impaired citizens, all without him knowing. The advertisement shows him discovering this and ended with a screen showing a woman signing, “A world without barriers is our dream as well.” If you ever wondered how brands become trusted and adored by their consumers – this is a good start.
Welcome to the team, Alex!
MMI is constantly growing and looking for amazing advertising and marketing professionals to join the team. To learn more about open opportunities, please go to our career page.