MMI welcomes Virginia Albert, our newest Account Manager. To learn more about our new teammate, we sat down and asked her a few questions. Check out her responses below.
Tell us a little about yourself.
I’m a native Houstonian, where I graduated from private school before attending The University of Texas at Austin. While a student, I interned as much as possible to gain experience and exposure to different clients and agencies. After graduating with a degree in advertising in May 2014, I worked in Austin before moving back to Houston to be closer to family and friends.
I’m a people-person and naturally curious. I like new technology. I’m interested in culture and sociology, and I enjoy understanding businesses and different markets.
What do you like to do in your free time?
Watching Longhorn football is fun (well, it can be if we win!). I’m training for my first half marathon, and I enjoy playing tennis with friends and volunteering. On the weekends, I try to see live music shows, hang out with friends, or spend time at one of Houston’s awesome museums.
Recently, I’ve been getting more active with the Houston chapters of the American Advertising Federation and American Marketing Association, both of which have been rewarding to me professionally.
What drew you to MMI?
So many things! To name a few, MMI’s
- smart and kind people,
- high caliber of work,
- propensity for using new technology and partnering with innovative companies,
- fun, collaborative, engaging and positive culture,
- exceptional leadership,
- short-term and long-term plan for growth,
- standard of excellence,
- service and commitment to clients,
- encouragement of personal growth and development in a long-term career, and
- wide array of clients across all verticals.
What inspired you to go into advertising and marketing?
I always thought I would like advertising and marketing because I enjoyed art, psychology, sociology, English courses, being on my school’s yearbook staff, and looking at advertisements (which some people thought was weird! Who would have thought…).
When I started at UT in the advertising program, I wasn’t totally sold (advertising pun intended) until I took Introduction to Advertising course with professor Gary Wilcox. His class, along with other engaging and interesting professors and classes over my four years of college, convinced me that advertising was awesome. I really fell in love with it when working with classmates on projects for real case studies and clients and seeing everything come together.
The things I loved most about advertising as a freshman in college and still love today are that it’s ever-changing, people-focused, engaging, and allows for a really rewarding career that ties in closely with business. I get to talk with smart people all the time, work with really awesome businesses, and have a work to do that I actually enjoy.
I read somewhere that when you find a career that meets the following three criteria, you will have a rewarding professional life. That’s advertising for me:
- Enjoy the work.
- Feel like it has a purpose.
- Don’t totally stink at it :).
What marketing platform are you most excited to see evolve over the next two years?
I’m interested in seeing how paid social media advertising expands and tracks return on investments for clients, both B2B and B2C.
Snapchat and Instagram are popular with millennials; I wonder if expanding the different types and levels of advertising will drive consumers away (as Facebook did briefly) or if they can keep an active user base. Facebook has done a good job of expanding advertising capabilities for businesses while acquiring new users, introducing the Trending News section, and reducing advertising overkill to keep users engaged (and still reached by businesses).
I wonder if Twitter can stay relevant and regain some inactive users. It’ll be interesting to watch how the company tries to expand advertising and find new ways to keep both businesses and consumers engaged.
What’s currently your favorite brand activation or campaign out in the market?
During summer 2014, Coca-Cola introduced cans and bottles marked with random first names to get customers to take photos of their name on a Coke and share them with their friends.
I love the idea because Coca-Cola created a universally appealing message while targeting a new generation of consumers who are social and constantly share content online and through mobile devices. The campaign is still running and has been highly effective.
It spoke to current consumers who are sometimes self-centered on social media (i.e. Kim Kardashian’s book entirely of selfies). Everyone wants to see their name on something and feel important. As Dale Carnegie said, “a person’s name is to that person the sweetest and most important sound in any language.”
The campaign also aligns well with Coca-Cola’s goal of being the most-popular soft drink product in the world.
Welcome to the team, Virginia!
MMI is constantly growing and looking for amazing advertising and marketing professionals to join the team. To learn more about open opportunities, please go to our career page.