In the ad world, it seems we are all about storytelling these days. Everyone is talking about it—and for good reasons. Stories are entertaining, engaging, and valuable. When told well, they create meaningful connections between brands and consumers that move consumers emotionally, and generate conversations that can boost a brand’s visibility, cache and credibility. Brands… Continue reading
Love is in the air, especially here at MMI Agency! In honor of Valentine’s Day, we have created a few heartfelt messages we think will have your heart beating! We hope you’ll share these with your valentine, whether they are living the #agencylife or not. Call us Cupid.
As the dust settled after last Sunday’s big game, we took time to reflect on the seamlessly executed ad campaigns that went beyond the sale and gave insight into the bigger picture. Here is what we observed and what these companies did to get the message out for their cause. Budweiser #GiveADamn What they did: The… Continue reading
This year’s highly anticipated showdown of advertising, Super Bowl 50, left us with lots of emotions when the game ended. We laughed, we cried, we cringed, and we were sometimes left confused. This year’s Super Bowl ads centered around the tried-and-true themes of cute and nostalgia mixed with their fair share of weird (you’ve got to stand out somehow!). But… Continue reading
As a former NCAA athlete, I was thrilled when I was approached by the athletic department of University of Houston to chat with student-athletes about social media branding and career development. I’m a strong believer that college athletics can be a key tool for professional development and personal branding. I believe it because it worked… Continue reading
MMI Agency welcomes Caroline Thomas, our newest creative director. To learn more about our new teammate, we sat down and asked her a few questions. Check out her responses below. Tell us a little about yourself. I was born and raised in Kansas, but moved to Houston after graduating from K-State. For the past 2.5 years, I… Continue reading
MMI Agency welcomes Nikki Oliver, our newest Account Director. To learn more about our new teammate, we sat down and asked her a few questions. Check out her responses below. Tell us a little about yourself. I most recently worked at Procter & Gamble, as the Global Social Media Manager for the P&G Corporate Brand.… Continue reading
We celebrated the upcoming Thanksgiving holiday last week with our traditional MMI potluck! As MMIers were grubbing on delicious food, we asked them to write down what it is they are thankful for this holiday season. We’ve shared a few responses below, for more check out our Facebook album!
MMI welcomes Chris Atwood, our newest director of insights. To learn more about our new teammate, we sat down and asked him a few questions. Check out his responses below. Tell us a little about yourself. I’ve worked in agencies big and small for most of my career, starting at a three-person shop and most recently moving from… Continue reading
MMI welcomes Kate Michalowski, our newest Senior Project Manager. To learn more about our new teammate, we sat down and asked her a few questions. Check out her responses below. Tell us a little about yourself. My husband and I just moved to Houston from Wilmington, Delaware. Prior to moving to Houston, I lived in Delaware… Continue reading