©Terry Halsey No third party use without written permission

Just this past weekend, the MMI PR team executed an MD Anderson event we had been working on for the last five months! The MD Anderson regional care centers partnered with LIFE TIME Fitness for the Ride of a Lifetime event at CITYCENTRE plaza. The high-energy fitness event promoted the link between exercise and a healthy lifestyle and reducing the risk of cancer. The evening included a two-hour spin class with 300 cyclists and a one-hour Zumba class where 500 people showed up to dance the night away!  The crowd enjoyed red glow necklaces, souvenir photos, a laser light show, and motivational words from cancer survivors.  Participants also wrote their name or a message on the interactive strikeout cancer wall to make their personal statement about ending cancer.  Both the MMI and MD Anderson teams were extremely pleased with how great the event turned out!




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