Thanks to Twitter feedback from users like @jmckee, we heard that you wanted more info on Apple’s new retina display for the updated MacBook Pro, announced earlier this week at WWDC. Ask and you shall receive!

Apple’s retina displays are finally coming to the desktop (via laptop), bringing with them a whole new set of opportunities. You’re probably familiar with the retina displays from your iPhone 4/4S or iPad. So you know that retina displays are made up of pixels, with each pixel being able to change color to form a small part of an image. Having more pixels means having a higher-quality version of the image.

Most phones have a lower number of pixels, which sometimes makes images appear a little fuzzy because our eyes are able to make out each individual pixel. It’s kind of like standing too close to the TV. For anyone who has ever used a retina display on an iPhone, you can tell the difference immediately. The fuzziness is gone. And it looks more like a photograph than a computer screen.

What started out on the iPhone moved to the iPad and now to Apple’s laptops. Each iteration of the retina display has doubled the number of pixels, bringing the MacBook to an astonishing 2880w x 1880h. The typical HDTV is 1920w x 1080h. That means your laptop will have a higher-quality image than even your living room big screen. Awesome.

So what does this mean for you? The most important thing is users LOVE this technology. It will become the standard. Once you use it, you never want to go back. It’s like getting glasses for the first time. The clarity alone makes the content more engaging. Thus, websites, mobile apps, banner ads, emails and social media profiles need to be optimized to take advantage of it. This became very apparent with the flood of optimized apps for the retina iPad. This all sounds great, right? Right.

But there are two key things to remember when taking advantage of this technology:

  1. Our design needs to be twice as clear in order to display properly on the new MacBook, but it must also scale beautifully for those who have not yet transitioned to the retina displays.
  2. Twice as many pixels can mean that files are twice as large, thereby increasing the amount of time it takes to display the information. And no one likes to wait.

Our digital designers here at MMI have a few tricks up our sleeves to solving both of these problems. Right now we are auditing the larger digital elements for our clients so they can make the leap before the first retina laptop ships (July 12-18). Let us know if we can help you too.

Now where is that Apple delivery guy??

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