• We collaborated with the Greater Houston Partnership to develop a unique awareness campaign aimed at accentuating the positive realities of living in Houston and attracting talent to fill the growing economic base.

    Houston Logo

    Partnering with Avalanche Consulting, extensive research included conducting an 11-city benchmarking study, interviewing prominent stakeholders, surveying site selectors, and hosting focus groups. The findings were conclusive: Houston ranked high in both economic and quality-of-life measures.

  • Brand Development

    Based on research, MMI Agency identified the following brand attributes that best describe Houston: confident, ambitious, supportive, harmonious, open and forward looking. This led us to the campaign concept and tagline "Houston: The City With No Limits." For the logo, we created an "H" mark to visually represent the brand attributes. To represent the immense cultural diversity of Houston, we designed a number of different logo versions.

    Concept board and logo concepts.
  • Concept board and logo concepts.
    Concept board and logo concepts.
    Concept board and logo concepts.
    Advertising

    Aimed primarily at young professionals, the campaign needed to be not only vibrant and energetic, but also shareable on social media. We created billboards, print ads, radio spots, and PSAs featuring Houstonians and their favorite things about living in Houston.

  • Digital and Social

    We also created a website, TheCityWithNoLimits.com, with interesting tidbits about Houston living. Site visitors were encouraged to become official brand ambassadors and to post on Facebook, Instagram and other social media sites with the hashtag #HoustonNoLimits. We created a Facebook page and a Twitter page @HoustonNoLimits.

    Integrated digital campaign
  • Public Relations

    The campaign began in June 2014 with a press conference and soft-launch event at NRG Stadium. More than 240 influencers were on hand to see the new campaign being unveiled with a stadium-sized banner and a behind-the-scenes video playing on the stadium screen.

    Public Relations
  • To-Date Results
    7.1
    Million+ Impressions

    Through traditional and social media channels

    77,000+
    Website Page Views

    And the featured video, "The Best Day of My Life," was loaded more than 33,000 times

    134
    Subscribers

    E-newsletter sign-ups

    149
    Ambassadors

    A growing number of voluntary brand ambassadors

    Top 3%
    Video Rank

    The video ranked in the top 3% of all YouTube video views - including those promoted with national ad campaigns