• We empowered a mid-sized, local brand to grow into a distinctive regional and national player, helping them open a new steakhouse location every year since 2004.

    Perry's Famous Porkchop
  • Oversized outdoor of Perry's pork chop
    Outdoor

    We refined the brand identity with the tagline "Rare and Well Done." Oversized outdoor positioned the pork chop as Perry's signature item with the headline "Let's Talk Chop."

  • Social Media

    MMI's award-winning social media program for Perry's was recognized by IABC and won both Bronze and Silver Quill awards. MMI grew Perry's social media presence drastically and expanded the social footprint for the steakhouse to include Facebook, Twitter, YouTube, Pinterest, and Instagram. MMI implemented programs online and offline to captivate fans and utilize them as brand ambassadors.

  • Media Relations

    We also secured media coverage that led to more than $500,000 in media equivalency in 2013 and $530,000 in 2015 across six markets (Houston, Austin, Dallas, San Antonio, Chicago and Denver).

    Perry's in the Houston Chronicle
    Perry's in the Houston Chronicle
    Perry's in the Houston Chronicle
  • Email Marketing

    MMI's email marketing campaign directly resulted in a total of 2,840 reservations in 2013 and 3,620 reservations in 2014. In 2014 alone, MMI has grown Perry's email subscribers by more than 2,000 – boasting a list of now more than 81,000 faithful followers.

    Perry's in the Houston Chronicle
    Perry's in the Houston Chronicle
  • Digital Design

    Among the first websites in its category to offer both a desktop and mobile design, Perry's offers Open Table integration and e-commerce within a mouthwatering gallery of culinary imagery.

    Perry's Steakhouse and Grille website design