• Since 2007, we have successfully developed and implemented strategic advertising, public relations and social media campaigns, helping the Shell Houston Open (SHO) surpass awareness and attendance goals yearly.

    Mahan, Pro Golfer
  • Shell Houston Open Billboard
    Outdoor

    Colorful outdoor with unexpected images helped break through the clutter.

  • Print

    Print was designed to appeal to a wider audience than just golf fans.

    Shell Houston Open Print Ad
    Shell Houston Open Print Ad
  • Social Media
    4,561

    APP DOWNLOADS

    7,190

    TWITTER FOLLOWERS


    11,471,638

    TWITTER IMPRESSIONS

    Shell Houston Open Trophy
    13,843

    FACEBOOK FANS


    8,278

    FACEBOOK CHECK-INS

    982

    INSTAGRAM FOLLOWERS


    The MMI team launched and continuously manages Facebook, Twitter, Instagram and Google+ pages for the tournament since their inception. We keep content interesting and current with photos, happenings, and unique social media programs such as "Twitter Trivia Tuesdays," the SHOandTell blog, and the famous "Trophy Tour."

    These pages also include fresh and exciting content from tournament events including: Birdies for Charity, Shell Grand Pro-Am Draw Party, Shell's The First Tee Challenge, ESPN Mike and Mike broadcasts, annual charitable contribution announcement, Grand Pro-Am tournament, and the Shell Legacy Award dinner.

  • Media Relations

    Through strategic and convincing pitches, we garnered 172,791,000 news media impressions for charity-related stories during the 2014 tournament.

    The MMI PR team shares stories about the charitable impact of the tournament and its benefiting charities focusing on local and regional audiences. Stories have been secured in the local broadcast, Houston Chronicle, Houston Business Journal and Houston Community Newspapers, to name a few. The MMI team is also responsible for Shell's internal communications initiatives, reaching Shell employees around the globe.

    Media Relations
    Media Relations
  • Event Activation

    At the tournament, brand ambassadors promoted SHO's social media profiles and passed out giveaways to new social followers in the Social Media Oasis tent. The popular "Trophy Tour" returned in 2014, allowing fans to take free photos with the official tournament trophy during select times each day. The times were only announced on social media, driving traffic to SHO's social pages and increasing followers. The team also promoted Shell's charity message by asking charity-related trivia questions to win Shell gas cards.

    The team updated statuses and photos throughout the day, including "Trophy Tour" photos, to keep the Facebook, Twitter, Instagram and Google+ sites interesting and current. A survey of 300 interviews conducted during the tournament found that three-quarters of attendees are likely to purchase Shell products because of the sponsorship.


    First Tee of Greater Houston cover story
    First Tee of Greater Houston cover story
    First Tee of Greater Houston cover story