Our work with one of the nation's top-ranked cancer centers includes fully integrated national, regional and local campaigns focused on building awareness and increasing patient volume.
In 2008, MMI Agency was selected from a pool of 24 agencies to act as the local agency of record. Based on producing impressive results, we have successfully grown our relationship with MD Anderson to include various services and departments including the Regional Care Centers (now called Houston Locations), the Proton Therapy Center, Regional Brand Leadership, Competitive, Service Line Awareness, Development, Sponsorships and Business Intelligence.
As our tactical work expanded to encompass a significant portion of the MD Anderson brand, we now assist in brand stewardship initiatives and bring each MD Anderson service line to life. We did this by giving each its own distinct identity while still aligning with the nationally relevant and established MD Anderson brand.
Print Ads and Outdoor
Print ads showcase the specialized expertise found only at MD Anderson while outdoor supports brand awareness.
Online banner ads tout MD Anderson's expertise and experience.
TV spots and video series share inspirational stories from cancer survivors.
Starting in November 2009, MMI has raised awareness for the MD Anderson Houston Locations through a total of 1,222 articles and more than 130 million impressions.
MMI lends strategic support and brand activation to MD Anderson national sponsorships including the marketing partnership with the PGA TOUR. As the official cancer center of the PGA TOUR, MD Anderson amplifies its mission to end cancer and builds credibility for prevention messaging. Through a strategic roadmap of media outlets, including TV, online and print, tournament activations, and player endorsements for the brand, all developed by MMI, MD Anderson’s message will reach millions of people worldwide. During the first two months of the relationship, the institution earned 4,134,996 media impressions and 128,856 social media impressions and had more than 6,000 visits to the campaign website. More than 58 million impressions are expected to be achieved through TV, digital and print media from April-August 2015.
Grassroots efforts include the creation of new signature events, such as the Pink Lighting in Sugar Land and Memorial City.